How to Run Successful Direct Mail Campaigns
An Post keeps up to date on emerging direct mail techniques and embraces innovation to stay ahead of the competition to help you deliver impactful direct mail campaigns.
Direct mail doesn’t have to operate in isolation. Integrating with other marketing channels such as email marketing, social media, content marketing, and traditional advertising can be a powerful marketing strategy that combines the benefits of each to reach and engage your target audience more effectively.
For campaign optimisation and maximising return on investment, tracking the effectiveness of your direct mail is crucial. To help you track your direct mail campaigns more successfully we have compiled a list of various approaches and best practises.
A/B testing, sometimes known as split testing, is a method used in direct mail marketing to compare two different variations of a campaign to determine which one performs better in terms of reaching the desired response.
