Unlock the power of Direct Mail with An Post
The proven power of Direct Mail
Businesses and organisations across all walks of Irish life have used Direct Mail Media to boost sales, build relationships and help them grow.
Customers prefer post
Two-thirds of Irish people say they enjoy receiving post. They also pay attention to it. Almost 90% read their addressed mail material, well above the rates for other media such as email or social media ads.
It drives sales
There is very clear evidence that Direct Mail drives sales. 60% of Irish adults say that direct mail triggered them to make purchases.
Brand messages are trusted more when put in writing
Sending letters or leaflets to customers is more likely to increase loyalty and boost spending. Whether you’re sending vouchers, loyalty rewards or bills, research shows that people prefer receiving them by post above other media.
Read our Direct Mail research
Our latest research shows that Direct Mail is a more impactful, trustworthy and welcome marketing medium than virtually any other method in the Irish market. Download the full report conducted with market research specialists Behaviour & Attitudes today.
Download the researchDiscover more about the power of Direct Mail
Tips on creating Direct Mail campaigns
Create a successful direct mail campaign through planning, targeting, and testing. Follow our steps to reach your marketing goals.
Learn moreOptimise your Direct Mail campaigns
To help you track your direct mail campaigns more successfully we have compiled a list of various approaches and best practises.
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Customer success stories
Find out how customers across the country are using direct mail from An Post Commerce.
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Integrating Direct Mail into your marketing mix
Direct mail doesn’t have to operate in isolation. Integrating with other marketing channels scan be a create powerful marketing strategy for your business.
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What is A/B testing and how to implement it into your strategy
A/B testing, sometimes known as split testing, is a method used in direct mail marketing to compare two different variations of a campaign to determine which one performs better in terms of reaching the desired response.
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Guidelines for writing effective Direct Mail copy
Writing effective direct mail copy takes practice and a deep understanding of your target audience.
Learn moreUse our Direct Mail navigator to help you find the best solution for your business
Need help?
Do you have any questions?
For more information on your direct mail needs, get in touch and we will help find the best direct mail solution for you and your business.
