2011 An Post Direct Marketing Award Winners announced

6 May 2011

An Post set the stage for one of the biggest marketing events of the year, with a  theme “Stuff of Legend” , recognising the very best of home-grown talent and ideas that conquered Irish business in 2010

Four new categories were added this year in recognition of campaigns that got top notch results through both online activity and direct mail.  The new categories were:

• Best Direct Mail and Digital Mobile/Technology Campaign
• Best Campaign Website
• Best Small Business Award
• Best Copy Writing

The days, every cent counts and  a growing share of marketing budget is shifting to measurable media, with 45% of Irish marketers agreeing that Direct Mail is more measurable than any other marketing channel and 31% of Irish marketers planning to increase their Direct Mail spend in the next 12 months (Amárach Business Wave 4 August 2010).

Among the top awards announced on the night were:

An Post Grand Prix Award:	Agency	OgilvyOne
	Client	Kellogg’s
	Campaign	Field of Dreams
Best First Time Use	Agency	Direct Marketing Campaign Management
	Campaign	A Tough Nut to Crack!
Supplier of the Year	RR Donnelley
Agency of the Year	Acorn Marketing  (also won 6 Gold, 5 Silver and 4 bronze)
Best Integrated Campaign	Agency	SPARK Marketing Communications
	Client	Bóthar
	Campaign	Gifts that Count
Best Small Business	Agency	Chilli Pepper Marketing
	Client	Universal Graphics
	Campaign	Take a look inside your business – we have.

The Irish Direct Marketing Association awarded a lifetime achievement in Direct Marketing to Gary Brown of RMG Target.

View the full list of winners and winning campaigns at (new window) www.anpostdmawards.com