An Post gets app’ed, animated and adhesive
20 March 2015
In a first for An Post, the stamps feature Augmented Reality technology to virtually bring them to life. When scanned by a Smartphone with the CEE App installed, a specially produced film featuring Roy, Give Up Yer Aul Sins, The Secret of Kells and Nelly & Nora, and other animated works can be seen. The film was produced by IFB, animation Ireland and Enterprise Ireland.
The four 68c stamps, a beautiful first day cover and collector’s item booklet containing four sets of the special stamps alongside additional illustrations and information, were designed by leading Irish design company Vermillion Design and are available from main post offices, from the Stamp Shop in Dublin’s GPO and online at irishstamps.ie.
Every week 20 million people around the world watch animated programmes produced in Ireland under the umbrella of Animation Ireland. Established in 2006, Animation Ireland is a group of leading Irish animation studios working together to promote and market Ireland’s world class animation sector. Indigenous Irish studios have been nominated for many of prestigious international awards including BAFTAs, Emmys and Oscars. The sector employs over 1,000 technical and creative people and is a central component of Ireland’s digital and creative economy.
Roy produced by Jam Media, was awarded the coveted 2012 Children's BAFTA Drama Award. Give Up Yer Aul Sins by Brown Bag Films, received an Oscar nomination in the Short film (Animated) category in 2002. The Secret of Kells by Cartoon Saloon was nominated for an Oscar in 2010 in the Best Animated Feature film category. More recently, Nelly & Nora by Geronimo Productions has achieved considerable international success following its world premiere in February 2015.
The CEE App can be downloaded by following the links below -
