An Post links with Peter McVerry Trust to “Make it Personal” this Christmas

14 November 2016

 

An Post is making it easier for Irish businesses to ‘Make it Personal’ this Christmas by sending a festive, customised greeting card to their valued customers and in doing so, directly support the vital work of Peter McVerry Trust.

With a few simple clicks, companies can design their very own corporate Christmas card using An Post’s AdMailer.ie easy-to-use online system, incorporating photographs or a choice of template designs, details of New Year offers or 2017 plans alongside festive greetings and thanks to customers for their business during the past year.     Once the company has chosen its preferred design, greeting and database, the cards will be printed, enveloped and delivered within three days.

The total cost of each AdMailer.ie greeting card is €1.50, including postage anywhere in Ireland .  The minimum order is 200 cards and 20% of every sale goes directly to Peter McVerry Trust.  

“Talking to customers in firms large and small, from SMEs to multinationals, we know there’s a real understanding of the power of a personal greeting at Christmas.  An email just doesn’t cut it at this time of year,” explains An Post Sales & Marketing Director, Liam Sheehan.   “This is an opportunity to make a real difference this Christmas. Irish people are acutely aware of the plights of Ireland’s homeless people and they want to make a meaningful contribution to a trusted charity.  Peter McVerry Trust is a much loved and respected Irish charity, involved in numerous housing and support programmes across the country.  20% of all corporate cards sales through our new Christmas AdMailer facility will go directly to support their vital work”.

Pat Doyle, CEO of Peter McVerry Trust, said, “We are delighted that Peter McVerry Trust has been selected by An Post as the beneficiary of this new venture. The winter months are a particularly active time for our charity, and this additional support by An Post and Irish businesses will assist us in providing more keys to homes for people experiencing homelessness in Ireland.”

An Post’s AdMailer.ie team will assist and advise business customers with their card design and mailing.  Further details at AdMailer.ie

Further info:
AdMailer, a world leader in direct marketing, enables companies of all sizes to design and execute their own online marketing campaigns, resulting in high quality, professional physical mail delivered into Ireland’s homes and businesses. Using a bespoke, ‘intelligent’, secure, self-serve platform built and developed by An Post, AdMailer’s technology makes it easy for businesses to identify customers they need to reach using design and data. Each order must comprise a minimum of 200 cards.  

Peter McVerry Trust is committed to reducing homelessness, the harm caused by substance misuse and social disadvantage. Peter McVerry Trust provides low-threshold entry services, primarily to younger people and vulnerable adults with complex needs, and offers pathways out of homelessness based on the principles of the Housing First model.
The charity was established in 1983 by Fr Peter McVerry to respond to the growing issue of youth homelessness in Dublin. Since then, it has supported thousands of vulnerable young people on the margins of Irish society. Today, Peter McVerry Trust works to tackle homelessness, drug misuse and social disadvantage. The organisation provides a wide range of services to meet the growing needs of many young people experiencing homelessness. These services range from meeting the basic needs of people by providing food and shelter to helping people realise their right to a home.