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Want to Discover the Wild Atlantic Way? Don’t Forget your Passport!

27 May 2016

 

Pictured at the launch the Wild Atlantic Way Passport were L to R John McConnell, Director of Innovation and Quality; Maeve McNamara, Postmistress Foynes; Minister of State for Tourism and Sport Patrick O'Donovan and Fiona Monaghan, Head of Wild Atlantic Way, Failte Ireland. The joint initiative between Failte Ireland and An Post is designed to encourage greater exploration along the west coast touring route.
Minister of State for Tourism and Sport, Patrick O’Donovan TD, today launched the official Wild Atlantic Way Passport. The joint Fáilte Ireland and An Post initiative provides visitors to the west with a recorded souvenir of their journey along some or all of the 188 Discovery Points on the world’s longest coastal touring route.

Speaking today, Minister O’Donovan said:

“The Wild Atlantic Way is already proving popular with visitors – both from overseas and from Ireland. We want to deepen visitor engagement and encourage those who travel along the route to slow down, dwell longer and immerse themselves in the local towns and villages of the west coast. The local Post Office is at the heart of these communities and the passport is a clever means to build such interaction into the Wild Atlantic Way experience.”

The new passport contains a section for each of the various zones along the route and visitors to Discovery Points can call in to the local Post office to have their passport stamped with a unique motif for each one. The Wild Atlantic Way Passport may be purchased (for €10.00) at over 130 selected Post Offices, along the Wild Atlantic Way route as well as at Dublin’s GPO and St Andrew’s Street Post Offices.  

Fiona Monaghan, Fáilte Ireland’s Head of the Wild Atlantic Way, today emphasised:

“This passport is a wonderful way for visitors to record their experiences along the Wild Atlantic Way. However, by encouraging visitors to visit local towns to get their passport stamped in the Post Office, we also hope the passport will help to slow travellers down – increasing their dwell time, spend and satisfaction in towns along the route as well as driving an increase in visitor numbers to less visited areas.

“The passport is also neatly placed to encourage a return trip for those that have part-completed their passport – and we will be urging visitors to think about completing their collection of Wild Atlantic Way stamps over a number of years.”

Visitors will be rewarded for buying a passport with free entry into a draw for a holiday of a lifetime along the Wild Atlantic Way. Additionally, every time a visitor reaches 20 new stamps in their passport, they are encouraged to call into the nearest Tourist Information Office to receive a Wild Atlantic Way gift.

An Post Director of Innovation and Quality, John McConnell said that visitors are assured of a warm welcome at Post Offices along the Wild Atlantic Way.

“Ensuring the best possible customer experience is what An Post does on a daily basis throughout our retail network.  This colourful, keepsake Passport is a great addition to our range of products and services and will help to drive footfall into rural Post Offices along the route.  We’re delighted to be working so closely with Fáilte Ireland and here’s to a busy summer season ahead.”

Promotional material will be visible in all participating Post Offices and 16 Tourist Information Offices advertising the Passports to both domestic and overseas visitors.  Training for all the Post Office staff involved has been provided to ensure they are knowledgeable about the Wild Atlantic Way initiative and its objectives.

The Wild Atlantic Way Passport is also being promoted across all Wild Atlantic Way digital platforms - the website, the dedicated App and social media channels.

For additional information on the Wild Atlantic Way passport visit www.wildatlanticway.com/passport

 

CO. DONEGAL

CO. SLIGO

CARRAROE

ANNASCAUL

MOVILLE

CLIFFONEY

COSTELLOE

KILLARNEY

GREENCASTLE

GRANGE SLIGO

INISHERE

GLENBEIGH

CULDAFF

ROSSES POINT

INISHMAAN

PORTMAGEE

MALIN HEAD

SLIGO

KILRONAN

BALLINSKELLIGS

BALLYLIFFIN

STRANDHILL

BALLYNAHOWN

WATERVILLE

DUNAFF

DROMARD

SPIDDAL

CASTLECOVE

BUNCRANA

EASKEY

BARNA

SNEEM

BURNFOOT

INNISCRONE

SALTHILL

KENMARE

MANORCUNNINGHAM

CO. MAYO

GALWAY

LAURAGH

LETTERKENNY

ARDNAREE

ORANMORE

CO. CORK

ROSSNAKILL

BALLINA

KINVARA

EYERIES

BALLYLAR

KILLALA

CO. CLARE

ALLIHIES

KINDRUM

CARROWMORE-LACKEN

BALLYVAUGHAN

CASTLETOWNBERE

CARRIGART

BALLYCASTLE

CRAGGAGH

RERRIN

DOWNINGS

CARROWTEIGE

LISDOONVARNA

GLENGARRIFF

CREESLOUGH

BELMULLET

LAHINCH

BANTRY

DUNFANAGHY

CLOGHER

ENNIS

KILCROHANE

GORTAHORK

BUNNAHOWEN

MILTOWN MALBAY

GOLEEN

TORY ISLAND

DOOHOMA

DOONBEG

SCHULL

BRINLACK

BALLYCROY

KILKEE

BALLYDEHOB

BUNBEG

MULRANY

CARRIGAHOLT

SKIBBEREEN

DERRYBEG

ACHILL SOUND

KILRUSH

CASTLEFREKE

ANNAGRY

KEEL

SHANNON

CLONAKILTY

BURTONPORT

WESTPORT

CO. LIMERICK

TIMOLEAGUE

ARRANMORE ISLAND

LOUISBURGH

LIMERICK

BALLINSPITTLE

PORTNOO

CLARE ISLAND

FOYNES

KINSALE

ARDARA

CO. GALWAY

CO. KERRY

CORK

GLENCOLMCILLE

LEENANE

TARBERT

CO. DUBLIN

CARRICK

RENVYLE

BALLYLONGFORD

GPO, DUBLIN

KILCAR

CLADDAGHDUFF

ASDEE

SAINT ANDREW

KILLYBEGS

INISHBOFIN

BALLYBUNION

 

MOUNTCHARLES

CLIFDEN

BALLYHEIGUE

 

DONEGAL

BALLYCONNEELY

ARDFERT

 

BALLINTRA

ROUNDSTONE

TRALEE

 

ROSSNOWLAGH

CARNA

CASTLEGREGORY

 

BALLYSHANNON

ROSMUCK

DINGLE

 

BUNDORAN

LETTERMORE

VENTRY

 

 

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